Yao Ming, Branson join to fight shark fin trade

Recently retired Chinese NBA star Yao Ming and British tycoon Richard Branson made an appeal in Shanghai against eating shark fins, which are a staple of high-class Chinese banquets. (AP)

Virgin Group head Richard Branson (L) and former NBA player Yao Ming attend a news conference organised by Wildaid, a wildlife conservation group, to promote shark conservation in Shanghai September 21, 2011.

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